Social media has become one of the most robust tool of success in all walks of life. So no one can deny the prominence of social media. The success of most businesses entirely depends on their online presence. That’s why almost all businesses are spending a huge amount to promote their products on social media platforms. So, how to use social media to promote a business in 2020?
Without an online presence, it is impossible to compete with your competitors. Nowadays, old and traditional advertisement methods don’t work at all. If you think that you can compete with other businesses by using traditional methods, that’s a wrong approach.
The widespread use of the internet has given a new direction to both small and established brands alike. For example, e-commerce sites generated $2.8 trillion in 2018. And, this number will most possibly approach $4.9 trillion by 2021. Even though you’re an individual affiliate marketer, you should also utilize social media as one of the means to boost your affiliate marketing business.
So don’t rely only on the traditional way of advertisement and try to utilize modern means of advertisement such as social media. This article explains how to use social media to promote a business in 2020. Let’s get started…
- Social Media Marketing vs Traditional Advertisement
- How To Use Social Media to Promote a Business in 2020?
- Developing a Social Media Strategy
- Hire a Professional Social Media Marketing Agency
- Conclusion – Like, Comment, Share, Subscribe, Follow……
Social Media Marketing vs Traditional Advertisement
Social media is the most effective way of marketing as compared to traditional marketing. Why? There are many reasons:
Traditional advertisers push messages and notifications on customers to get them to buy. It is an interruptive and disturbing way of advertisement. In this way, advertisers use TV, radio, newspaper, calls to convey their messages so the communication is one-way. Besides, they use some other means like posters and billboards to advertise their products.
Plus, the traditional advertisement needs a hefty amount to promote your business. After spending a lot of money, they even don’t know the exact response of their customers due to one-way communication. Therefore, companies interact with the customers without their will that can be very exasperating.
On the other hand, social media is a productive and two-way communication channel. In this way, customers come to you via different social media platforms like Facebook, Twitter, Instagram, and other referrals.
Social media marketers publish content for inspiration and solve the problems of the target audience. So the people who approach you are mostly your potential buyers. Therefore, you can achieve your goals by giving value to the customers.
How To Use Social Media to Promote a Business in 2020?
Now, you are familiar with the power of social media for the promotion of a business. In this section, we will explain in detail how to use different social media platforms to promote your business. Let’s get started…
First of all, you need to choose a suitable social media platform and make business strategy accordingly. The best social media strategy boosts your business. It is because everyone on the internet tries to come with a unique strategy to compete with others. If your strategy is not effective, your competitors will easily take over your business.
A single good strategy is more than enough to uplift your entire business. Let’s have a brief overview of major social media platforms where you can promote your business easily:
This is the first name that comes in your mind when we talk about social media. According to statista.com, it is a giant platform with over 2.6 billion monthly active users. It has a great mixture of users because of the balance age group and gender-based division. You can promote any kind of business here and reach a wider audience.
Instagram is another renowned social media channel to promote your products. According to statista.com, it has more than 1 billion monthly active users in 2020. Similarly, there are almost 500 million daily Instagram Stories users. The ratio of younger users on this platform is more than all other social media platforms. The majority of the users are female here. So this platform is very suitable for those brands that generate more visual content. Plus, it is also good for fashion, lifestyle, art, and other visual focused industries.
According to the same report above, Twitter contains more than 326 million active users all over the world in 2020. The majority of people use it for trends and news. So it is an ideal site for those brands that want to join conversations about trendy topics. Plus, it is a great platform to share your content with influencers. For example, the President of the United States, Donald Trump, like using Twitter to share his messages.
It is the largest video sharing site in the world. Plus, it is also the world’s second-largest search engine after Google. According to businessofapps.com, YouTube counted 2 billion monthly active users in 2019. Today, people prefer video content instead of reading textual content. Almost all brands in the world use video promotion to reach out to the maximum number of audience. So whatever business you have, create and upload the truly representative content to your business.
Developing a Social Media Strategy
We have just mentioned 4 major social media platforms to promote your business. However, there are many other remarkable platforms like Pinterest, LinkedIn, and TikTok. So choose any of the following to promote your business.
Frankly speaking, you will have to promote your business on all these platforms. You can’t ignore any of them. If you ignore, your competitors will be using that platform. As a result, they will grab the audience from there and take over your business.
Now, enough about social media platforms. Let’s talk about how to develop an incredible social media strategy to promote your business.
Below are the three primary steps to developing an effective strategy. Keep the following steps in your mind:
Step 1: Define Your Target Audience
Defining your audience is the first and foremost step in strategy development. Who will be your target audience? Who will see your content? Who will be your potential buyer? You must have clear answers to these questions. After understanding your target audience, try to post content relevant to their interests.
But the question is how can you know about their interest? Well, the engagement rate is the best indicator for understanding the interest of the audience. But what if you don’t have many audiences because you are new in this field?
Then, your competitors are there to help you! How? Check and analyze their posts. See what they share to increase the engagement of the audience. Then, build your strategy by following their pattern. Post regularly to improve your engagement rate.
Step 2: Set Your Goals and Objectives
After deciding your audience and developing a unique strategy, it’s time to set your goals. You must have clear objectives and goals because these will keep you on the right track to achieve your target. Your goals must be relevant, specific, and attainable in the defined period.
You should set your goals according to your strategy. However, the goals include likes, comments, share, and the number of followers to meet your real business objectives. Why set the number of followers as a goal?
Well, if your followers are growing, it indicates that the awareness of your business is growing. More likes on your posts show that the engagement rate is increasing. If awareness and engagement rates are increasing, the conversion rate must be increased.
Step 3: Share Engrossing Content
After setting goals, your most focus should be on content. As we all know “Content is King”. If your content is good, it will make your brand prodigious in no time.
Pay special attention to the visual content. Visual content must be eye-catching so that people stop scrolling to see your content. The picture should be relevant and clear. Try to avoid unnecessary editing. After posting the picture, choose the best hashtags and captions.
Hire a Professional Social Media Marketing Agency
Social media marketing is a consistent job. It needs a lot of time and effort to post quality content. So if you don’t have an effective strategy and don’t post quality content, marketing will not give significant benefits.
So if you can’t handle everything yourself, it’s better to hire the best social media marketing agency. There are a lot of marketing agencies offering their services on the internet. You can hire them according to your need and budget.
Conclusion – Like, Comment, Share, Subscribe, Follow……
That’s how to use social media to promote a business in 2020. Promoting a business on social media platforms is not a big deal. All you need to have an effective strategy and business plan. If you don’t have much budget, you can promote business yourself by making a profile on those platforms. And, if you have budget enough to hire a marketing agency, you should hire that. But don’t waste your time only on calculations. Start social media marketing, it will boost your income!
If you have any questions or comments about social media, please don’t hesitate to share below. But…… before you do that, do you see the social media icons below? Please share this post on your Facebook, Twitter, Instagram, WhatsApp, Pinterest, and whatever social media platforms you like.