Is Click Funnels a Scam, Or a Powerful Tool To Build Sales Funnels?

Today, I’m going to write another review about a well-known sales funnel builder called ClickFunnels. It is created by Russell Brunson and his team in 2014. Is Click Funnels a scam? I think it is not a scam. Who is suitable for this tool? I think it is suitable for everyone who wants to make money online. There are currently over 100,000 ClickFunnels users in the market. I think most of the landing pages you see on the internet are created by ClickFunnels.

However, is it worth to subscribe to its service now? Why does it suitable for making money online? What features do ClickFunnels provide?

In this ClickFunnels review, I’ll tell you about its comprehensive features and how to make money online by using this system. Let’s get started or click the links below to a specific section of this review.

Sales Funnels

What Is Sales Funnel?

First of all, do you know what is a sales funnel?

Sales funnel is an important tool used in e-commerce for the sake of turning visitors into customers. This is an important process in online marketing that comprises of series of steps that can guide a website visitor to a payment page.

You have got a beautiful website designed and you have put great content into it. But wonder why you still are not getting any customers. The solution to your question is a sales funnel. A sales funnel will help you bring your website customers closer and closer until they end up being your customers. The funnels work step by step.

ClickFunnels Is An All-in-one Online Marketing Solution System

ClickFunnels is a type of sales funnel that allows its users to set up sales pages, webinars, landing pages, billing pages, and many more. It has a nice collection of templates to help users build a variety of sales pages and landing pages.

ClickFunnels Logo

ClickFunnels has a lot to offer to its users. It can help them to convert their websites into a well-designed sales funnel that can convert website visitors into customers. Instead of spending a lot of time trying to design your own page or spending a lot of money on hiring a developer, ClickFunnels allows you to create your website in smooth and easy steps.

Now let’s dive into more details to see what ClickFunnels offers its customers.

Comprehensive Features Offered By ClickFunnels

ClickFunnels is an integrated system that allows a lot of features to users ranging from building landing pages to creating sales funnels. It offers very attractive features that make it stand out among its competitors. Let’s see what those features are.

  • A/B Split Testing
  • Activity Dashboard
  • Affiliate Management
  • Application Programming Interface (API)
  • Campaign Analysis
  • Click-Through Tracking
  • Collections and Communication Management
  • Contact Database
  • Conversion Tracking and Database Conversion
  • Customer relationship management (CRM)  Integration
  • Customer Database and Segmentation
  • Custom Sales Funnels with Customizable Templates
  • Drag and Drop Builder Interface
  • Drip E-mail Marketing and Event-Triggered E-mail
  • E-mail Integration, Notifications, and Tracking
  • Funnels Sharing
  • Graphical User Interface
  • Interactive Content
  • Lead Scoring
  • Multi-Channel Communication
  • Performance Reports
  • Sales Trend Analysis and Sales Reporting
  • SEO Management Tools
  • SMS Marketing
  • Social Media Integration
  • Tags and Keywords
  • Trend Analysis
  • Third-Party Integration
  • Up-sell and Down-sell Pages
  • Visitor Tracking
  • WebForms and Web Analytics
  • Workflow Management

Now, I’ll take a look at the details of some major features such as the Drag and Drop Builder Interface, Custom Sales Funnels with Customizable Templates, Up-sell, and Down-sell Pages, Sales Funnels Sharing, A/B Testing, and Sales Trend Analysis and Sales Reporting.

  • Drag and Drop Builder Interface

ClickFunnels allows users to create different webpages such as landing pages, sales pages, order pages, and checkout pages.

There are lots of webpage templates in the Clickfunnels. Users can choose one of them and modify it by themselves.

ClickFunnels Templates

It is very easy to modify the templates by the convenient drag and drop feature. Users can easily put their videos, images, or text blocks into a place where they like.

By using the pre-built templates and the drag and drop feature, users can save a lot of time to create different pages easily.

  • Custom Sales Funnels with Customizable Templates

Building a sales funnel is the basic and the most important feature provided by ClickFunnels. A sales funnel consists of different elements and pages ranging from online ads, landing page, bridge page, offer page, checkout page, upsell page to down-sell page.

It has to be a very difficult task to connect all of these pages from scratch by yourself. If you don’t know anything about coding in the old days, it is impossible to build a sales funnel by yourself.

Fortunately, ClickFunnels can help you a lot nowadays. It is because there are lots of sales funnel templates provided by ClickFunnels.

Each sale funnel template consists of all necessary pages such as landing page, checkout page, and upsell page. You can choose your funnel from various templates provided by ClickFunnels and modify it by yourself if you like.

Therefore, ClickFunnels helps you to build a sales funnel and connect every page in the funnel to create an unbroken sales procedure. You don’t need to worry about the coding. ClickFunnels will help you to deal with it. You just need to choose a funnel template provided and make a few changes if you like.

  • Upsell and DownsellUp-sell and Down-sell Pages

Up-sells and Down-sells are common marketing tactics in any sales procedure. The purpose of up-sells and down-sells is to maximize the profit of each sale.

For instance, when you’re going to subscribe to a monthly membership with $49 per month, the vendor will persuade you to subscribe to a yearly membership with $495 per year that is more cost-effective than the monthly membership. This tactic is called the up-sell.

On the other hand, if you’re not going to subscribe to any package, the vendor will give you a discount offer such as $40 per month or $10 for a 14-day trial. You may reconsider the offer and join at a lower price. This tactic is called down-sell that can give the vendor a second chance to sell in the future.

Up-sells and down-sells are also applied in online marketing. ClickFunnels helps you to direct a potential customer to the upsell page after this customer is about to purchase something in the sales funnel.

On the other hand, ClickFunnels helps you to direct a customer to the down-sell page when the potential customer is about to leave the sales funnel.

  • Sales Funnels Sharing

Another interesting feature provided by ClickFunnels is the funnels sharing feature among users. Apart from sales funnel templates, you could use other sales funnels created by other ClickFunnels users who would like to share their sales funnels.

This convenient feature could help you to save a lot of time to build a sales funnel from scratch. You could choose another user’s sale funnel and modify it to become your unique one.

Moreover, you could share your own sales funnels to other users. If you share your sales funnels to someone who is not a ClickFunnels member, ClickFunnels will prompt this person for a trial. When this person becomes a ClickFunnels member later, you can even earn a commission.

  • A/B Split Testing

A/B split testing is a very useful method in online marketing to find out the best webpage.

When you’re going to create a webpage such as the landing page, you have to create two versions of the landing page with only one difference, such as the image used.

AB Testing

By comparing between version A and version B of the landing page, you can find out the best performing version of the landing page. Then, this A/B testing can do it again by creating another version to compare the winning one.

ClickFunnels helps you to do this A/B split testing. You could use this testing for all the elements in the sales funnels. For instance, you could compare different versions of online ads, bridge pages, checkout pages, upsell pages, and down-sell pages, etc.

By using A/B split testing, you could eventually build the highest conversion sales funnel version.

  • Sales Trend Analysis and Sales Reporting

ClickFunnels is an all-in-one online marketing solution. You could create your entire sales campaign by using ClickFunnels only.

Therefore, ClickFunnels can provide a detailed sales analysis for you. It can show you all the data from your sales funnel.

For example, you will know the best online ads and where your customers come from. You could also know the best selling product and the conversion rate of the sales funnel.

By using the detailed data report and analysis, you can realize the weaknesses and strengths of your sales funnel. You could then adjust your marketing strategy to your sales campaign.

Pros and Cons

ClickFunnels has several advantages and disadvantages. I’ll talk about them one by one.


  • LikeOne of the best things about ClickFunnels is that it helps you make money. You can easily set up your pages, put content in them, and then start receiving payments.
  • ClickFunnels provides built-in A/B testing. All you need to do is to duplicate a page, make changes, and then select amounts of traffic.
  • ClickFunnels also integrates with WordPress that allows you to add ClickFunnels pages to your WordPress website. This saves your time as well as from the hassle of working between WordPress and ClickFunnels without any plugin.
  • Another most interesting feature of ClickFunnels is the Drag and Drop Funnel Builder. It’s very easy to duplicate pages and you can save templates for later use.
  • It offers a great selection of integrations as well. Payment processing and email autoresponders are very easy to manage.
  • It is an all-in-one package where you can build pages such as landing pages and order pages. You could create opt-in forms and trigger emails from a single platform. This saves your time as well as your money.
  • It serves a great purpose of packaging tools together and making everything accessible for you.


  • DislikeOne of the major disadvantages of ClickFunnels is the price. You only have two pricing options available at either $97 per month or $297 a month. There is no cheaper option available.
  • They provide great customer service if you ask them basic questions. However, they won’t be helpful if you ask the more difficult questions, especially about advanced features.
  • While you can customize extensively, many other users can use similar designs. Due to the large popularity of ClickFunnels, you see a large number of similar designs.
  • Sometimes, ClickFunnels experience some errors. However, this does not happen too often. But if you are investing a lot for driving traffic or advertising your funnel then even a few hours glitch brings you a lot of money loss.
  • It is also difficult to know when your pages are not working.
  • The user interface changes a lot. Most users like consistency in their software. The continuous changes in the dashboard, pricing options, or funnel changes sometimes annoys users.
  • Some users criticize that it is too simple at this price. It offers a Do-It-Yourself approach which is quite an advantage for experienced users as they can have more control over certain details. However, it becomes difficult for less experienced users who wish to have more efficiency and easy to use tools.

Two Pricing Options: Standard ($97/month) and Platinum($297/month)

ClickFunnels offers two pricing plans i.e. the Standard Plan and Platinum Plan. The Standard plan of ClickFunnels costs $97 per month while the ClickFunnels Platinum Plan costs $297 a month.

But the good news is that you have a 14-day free trial so you can try all the features before subscribing to a pricy plan. Moreover, if you choose to pay annually then you also get two months free offer i.e. $997 for Standard and $2997 for Platinum.

ClickFunnels is pricy as compared to its competitors.

In the basic plan, you get the main service, the funnel-builder with some restrictions on the number of visits that are 20,000 visitors per month, the number of pages that are 100 landing pages, the number of funnels that are 20 funnels, and some of the features. However, both plans have unlimited members, unlimited contacts, A/B split tests, and some other commonalities.

The platinum plan offers a full list of features that includes subscription plans, one-time payments, 3 SMTP integrations, unlimited pages, visits, funnels, custom domains, and many other features.

Is Click Funnels a Scam? 100% No! Suitable For All Internet Marketers

ClickFunnels is a leading integrated platform of today that gives huge value to its users. From easy to build funnels to help improve results, ClickFunnels offers its users many advantages.

For experienced affiliate marketers, it is a useful tool to build your sales funnels with so many useful features provided by ClickFunnels.

For affiliate marketing newbies, they may need some time to learn how to use ClickFunnels. Fortunately, there are lots of comprehensive training provided by ClickFunnels. Russell Brunson will tell you to step by step on how to best use all the features of ClickFunnels.

One of the finest features of ClickFunnels is a 14-day free trial for users to start the process of learning about the tool and implementing it into their business. For new users, a 14-day free trial is a great opportunity to learn the platform.

To conclude this, if you want a big company that can offer a lot to entrepreneurs, then ClickFunnel is the best choice.

ClickFunnels Button

How Can I Make Money Online By Blogging Instead Of a Sales Funnel?

BloggingI have to admit that ClickFunnels is a very powerful tool to build a converting sales funnel. It is suitable for newbies or experienced affiliate marketers.

However, I think it is a little bit expensive for newbies. The standard membership fee is $97 per month. It is quite costly for a newbie who doesn’t make any money online yet.

Therefore, I would suggest newbies to use a more affordable method to make money online first, before joining ClickFunnels.

I make money online by blogging and learn a great deal of knowledge about blogging from a more affordable training platform that is only $49 per month for the subscription.

I learn how to create a blog and write converting content on my blog from this training platform. Moreover, there are lots of training about getting organic traffic to my blog on this platform.

This training platform teaches me how to insert affiliate links into my blog and earn commissions by affiliate marketing. I don’t need to build any sales funnels to earn commissions. What I need to do is only getting organic traffic to my blog and direct my visitors to vendors through my affiliate links.

This training platform is called Wealthy Affiliate which is my favorite blogging training platform. There are lots of training with a more affordable monthly membership fee.

You can even join Wealthy Affiliate for free as a “Starter” member and get the first phase of its training. You could keep this free “Starter” membership status as long as you like.

But if you want to make much more money online for a long run, you could get the entire training program on Wealthy Affiliate after upgrading to “Premium” membership with $49 per month.

If you want to get more details about Wealthy Affiliate, you could click here to take a look at my review of Wealthy Affiliate.

If you have any questions or comments about ClickFunnels or anything else, please don’t hesitate to share below. I’d love to hear from you and I’ll reply to you as soon as possible.


$97 Per Month







Website Builder



  • Build Up Sales Funnels Easily
  • Comprehensive Features
  • Support Integration With WordPress


  • A Little Bit Expensive For Newbies
  • Relatively Poor Customer Support
  • Large Number Of Similar Designs Online

4 thoughts on “Is Click Funnels a Scam, Or a Powerful Tool To Build Sales Funnels?”

  1. I really enjoyed reading this review on click funnel. You’ve provided a detailed review making it easier for everyone to understand even a newbie to the online marketing! You have touched all areas of it and helped us reader to make up our mind if this program is for us or not. I really liked the visuals especially the pros and cons section at the end. It does seem like a good platform minus the monthly cost and little low on the customer support side.

    Thank you for sharing your findings with us all.

    • Hi Habib,

      Thank you for your comment.

      ClickFunnels is a very good sales funnel builder. It provides comprehensive features to online marketers to make money online. I think the only drawback is its monthly cost. I think it is a little bit expensive for newbies and someone who has a limited budget. Generally speaking, it is an excellent system for someone who wants to build a powerful sales funnel.

      All the best,


  2. If you are a business then I can see the value in clickfunnels pricing plan because you can use your marketing dollars for it; however, if you are a newb to affiliate marketing then I would go with plan B, using Wealthy Affiliate. Once you have more experience and income from your affiliate marketing then try out plan A with clickfunnels. But, before doing so be sure to check out other funnel building platforms or make one yourself. 🙂

    • Hi Les,

      Thank you for your comment.

      I’m using plan B with Wealthy Affiliate. But I hope I can switch to plan A in the future because that means I can earn some marketing dollars and have enough budget for ClickFunnels.

      All the best,



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